In this episode we chat with Meg Gerber, Gut Health Dietitian & JUJ Bitters Cofounder, about her Sober Curious journey and how her intentional relationship with alcohol impacted her healing journey and launched a whole new entrepreneurial business.
Meg Gerber RD, LDN, IFNCP, CGN is a Functional Medicine Dietitian, Breath Work & Meditation Teacher and Founder of Grounded Nourishment (a private virtual nutrition practice). She is also the co-founder of JÜJ Digestive Bitters. Meg specializes in supporting those struggling with chronic digestive issues via a holistic approach that goes beyond the individualized nutrition to acknowledge the “elephant” in everyone's room - STRESS. Stress can lead to a broken digestive system. While 'we are what we eat’ is a common refrain in the nutrition world, Meg expands this statement by instead standing by ‘‘We are what we DIGEST and ABSORB'. This foundational pillar of her practice and health philosophy lead her to prioritize tools that go beyond the food alone to optimize digestion like mindful eating, mealtime breath work and bitters. It was only natural then, that she curated JÜJ, a uniquely formulated, gluten free digestive bitters that optimizes digestion while also bringing more joy to the social experience of sober curiosity and drinking.
Links:
Veri Continuous Glucose Monitor: Code "VSM-YBHYB" for a discount at checkout
Biokult Probiotic: Code "YBHYB20" for a discount at checkout
Jillian:
Jillian Greaves Functional Nutrition & Wellness Website
Eat To Heal Your Hormones Program
Abby:
[00:00:00] Hi, I'm Abby, a functional dietitian and gut health expert. Hi, I'm Jillian, a
[00:00:05] functional dietitian that specializes in women's health and hormones. And this is
[00:00:10] Your Body Has Your Back Podcast. Together we have over 20 years of experience
[00:00:16] supporting clients in healing their gut and hormone symptoms and guiding them
[00:00:20] from overwhelmed to ease in their body. We help clients reconnect with their body
[00:00:24] and transform their lives using targeted nutrition, lifestyle and supplement
[00:00:28] therapies. Finding optimal health in our modern chaotic world is more challenging
[00:00:32] than ever and now it's our mission to provide you with the tools you need to
[00:00:37] strengthen your relationship with your body to resolve your gut and hormone
[00:00:40] symptoms and become your greatest health advocate. Join us for honest, inspiring
[00:00:44] and offbeat conversations on health that will lead you feeling empowered to
[00:00:48] take action so that you can trust your body has your back.
[00:00:58] Today we have Meg Gerber back with us on the podcast as a guest to talk about how
[00:01:10] drinking less alcohol and mocktailing more has served her entrepreneur in
[00:01:15] autoimmune journey. Meg is an integrated functional dietitian that specializes
[00:01:19] in gut health and she is also the co-founder of Juge Bitter's. Some of you might
[00:01:25] remember Meg from season two where she joined us to talk all about the amazing
[00:01:29] benefits of breathwork and we are so so excited to have Meg back on the podcast
[00:01:34] today to talk about her journey with being sober curious. Welcome Meg. Thanks ladies
[00:01:41] I love being here. Thank you. We're so excited to have you
[00:01:46] and I know you kind of gave us some of your intro of your story when you joined
[00:01:51] us last but we were really just trying to talk about breathwork and this is
[00:01:54] like a whole nother, it's almost like whole nother new dimension. So we want to
[00:01:58] kind of intro with like tell us about your healing journey especially around
[00:02:02] your curiosity and exploration with alcohol and how that has shaped so much of
[00:02:08] your healing, your social life, your career which we're going to talk a ton
[00:02:12] about which we're so excited. Tell us a little bit about like that whole
[00:02:16] development. Yeah so I feel like I had the very alcoholic college experience
[00:02:24] where I actually was diagnosed with celiac in college which I think I talked
[00:02:29] about on the last podcast but didn't go into as much detail as around the
[00:02:33] alcohol journey which was really robust at that point in my life. That was
[00:02:38] an authority, I just really valued my social life. I built a lot of my
[00:02:43] relationships and my social life around drinking and so I really didn't put
[00:02:49] two and two together in terms of how my gut health was affected by my drinking
[00:02:53] habits until honestly much later into my 20s but for many years after college
[00:02:59] I was still what I call booze-hounding just like going out multiple nights a week
[00:03:04] drinking like throughout the day all day long on weekends with friends and so
[00:03:09] for me I always was like I never felt like it was a problem because I was
[00:03:14] always the drinker and social environment so I was never the drinker alone but
[00:03:18] I definitely looked back on it and feel like oh interesting. I definitely had
[00:03:23] kind of rose-colored glasses about my experience and relationship to alcohol and
[00:03:27] had some opportunity to like really look at that a bit more curiously so for
[00:03:32] me initially I started to pull back on alcohol more like mid to late 20s
[00:03:39] mainly because I felt like I was looking around at my friends and looking at
[00:03:43] their hangovers and feeling like wow my hangover is just like on a different
[00:03:47] level than these people. Like I really suffer and it's like days after and it's
[00:03:53] the brain fog and it's just like it really tended to pull me down and as I became
[00:03:59] a bit more aware I was looking at all of these other things I was doing in my
[00:04:03] life when it came to at that point in time working with a functional medicine
[00:04:07] doctor going to acupuncture starting to have a relationship in a journey with
[00:04:12] breath having a deeper experience and trust in yoga and it felt like alcohol was
[00:04:17] like the one thing that everything else was just like compensating for or I had
[00:04:22] to overcompensate for and it was just mismatched with kind of all of the other
[00:04:28] value stances I had around my health but I think different than maybe some people
[00:04:34] when it comes to a sober curiosity journey my journey felt like kind of long
[00:04:39] and hard and emotional. I did a lot of work behind closed doors in therapy in
[00:04:45] my own self-awareness practice in meditation with really looking at why it was so
[00:04:50] hard for me to reduce it and or let it go and or take breaks like I had such a
[00:04:56] deep story around you are less cool you are less fun you are less
[00:05:01] dateable you ultimately have less value in the world if you're not the fun
[00:05:06] pretty girl and it sounds silly to say out loud now because my relationship with
[00:05:11] not with and now is so different but at that point in time it was so just
[00:05:16] intertwined with my lifestyle and I was single on living in Boston and I just
[00:05:20] like wanted to be loved and accepted and there was also just some embedment in
[00:05:28] terms of like deep relationships and friendships in my life and that was
[00:05:31] like alcohol was like really how we connected and so there was definitely some
[00:05:36] shame there in terms of like comments that other people would make when I was
[00:05:41] choosing to make certain shifts and I really found later that when I started
[00:05:47] to do the internal work around what's my story and relationship with alcohol and
[00:05:54] who is Meg when alcohol is either away less I'm showing up in a more aligned
[00:05:58] way with what I want it to be in my life that's when the ripple effect of that
[00:06:04] energy is felt by the people around me and so initially it was a blame game
[00:06:08] of like oh well these people are making these comments and that's why it's so
[00:06:11] hard for me to let go of and then I started to realize as we all do at these points
[00:06:16] in our lives where really the answers lie within the work lies within and it
[00:06:21] was about my story of rewriting like I am a vibrantly fun like worthy woman
[00:06:28] without alcohol or with less of it and it just took me a long time to get
[00:06:32] there it was not in full transparency like an easy overnight or even a one
[00:06:38] year like surrender it took time and for me I think because with Celiac I had
[00:06:45] to put such hard lines in the sand with gluten what also hasn't felt good for
[00:06:50] me is other like all or nothing approaches to health it just tends to you
[00:06:57] know I think any of us who have had health journeys sometimes when it's like
[00:07:00] overly hypervigilant it just adds to the stress emotionally and mentally so
[00:07:05] for me living in the and space and right now still living in the and space
[00:07:10] without alcohol feels really good but the way I'm showing up with it differently
[00:07:15] is really really looking at what you I want from a sovereign place what do I
[00:07:20] choose without anybody else in my environment influencing that decision do
[00:07:25] I want to have a drink in this experience for me and only me in my body and
[00:07:31] what aligns with me now is none of that like drinking to get drunk that I used
[00:07:36] to do in the past it's really more the culinary enjoyment of like the glass
[00:07:40] of wine with a special dinner or when I'm traveling and taking in that
[00:07:45] experience as part of like a joy making practice because it did feel like kind
[00:07:50] of a joy making piece of my life would disappear with totally eradicating it
[00:07:54] that being said I think that really serves a lot of people some people it's
[00:07:59] harder to live in the and space like I know we have clients like this in the
[00:08:03] nutrition space where sometimes giving them a little bit just makes it so
[00:08:06] they want a lot and so knowing yourself in this I think is important because
[00:08:10] for me being in the and feels really nourishing and feels good and it allows
[00:08:15] me to come to it from a place of mindfulness and presence and just like
[00:08:19] connecting with myself but I also honor that that might not make sense for
[00:08:23] everybody and there's also been points in my journey where I have had like
[00:08:27] full hard stops on it for months at a time and I I think it's useful to look
[00:08:32] at short term goals with that instead of being like okay I stopped and now
[00:08:35] it's forever gone because again that just like builds that sometimes hypervigilant
[00:08:39] pressure I feel like it sounds so much to like as you went through your journey
[00:08:43] it became like less about the alcohol and like more about like who is Meg and
[00:08:49] who do you want to be and like what you know really tapping into like how do I
[00:08:54] show up in the world and like what are the tools that I'm like using or not
[00:08:57] using to in order to like enrich my showing up like I feel like it's like and isn't
[00:09:02] that with so many things that we see with like clients and at our own experiences
[00:09:05] that it's like sometimes the thing that we're like I need to stop doing or
[00:09:09] need to start doing you're like is it actually about that thing or is it more
[00:09:12] about like my relationship to like myself in that expression of that thing
[00:09:17] and I feel like alcohol is like firm a lot of people and definitely in your
[00:09:20] story and I think I could even say it in my story is like more questioning of
[00:09:25] that like why and like helping to pull the answer from myself and and rebuild
[00:09:31] that like relationship whatever it might be with like that alcohol.
[00:09:35] Yeah 100% and I think specifically for me and dating looking back I think a
[00:09:41] lot of my struggles in my 20s were around showing up on dates pretending to
[00:09:46] be this like girl who likes to drink and party even though deep down I was
[00:09:51] like this isn't serving me this is making me feel like crap for days this
[00:09:55] doesn't align with my health values but I was still trying to like develop the
[00:10:00] confidence in that and therefore though that in the authenticity that I was
[00:10:05] showing up with made it so I wasn't drawing in the right people obviously
[00:10:09] from an authenticity standpoint because it's like you really magnetize what
[00:10:13] you truly truly want in your heart when you are like owning that that part of
[00:10:17] yourself. So what I just hold a lot of space for is you know people and my
[00:10:23] clients who find a lot of struggle with this because I think if you're
[00:10:26] having an editor you have a social circle surrounding it is hard to just kind
[00:10:31] of assert your own confidence in it by yourself.
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[00:11:17] 100% and I'm thinking honestly about you know current clients in you know my
[00:11:22] practice past clients and you know just how you hit the nail on the head with
[00:11:26] the misalignment that you know a lot of people in their 20s might feel as there
[00:11:31] may be starting to make changes to improve their health say you know we're
[00:11:36] working with a client and they're working on their nutrition and they're
[00:11:39] developing you know mindfulness practices and working on you know sleep and
[00:11:44] circadian rhythms and you know I've seen a lot of frustration in women I've
[00:11:48] worked with where they experience that that misalignment and feel really like
[00:11:53] there's stuck between a rock in a hard place where you know they've identified
[00:11:57] that the habits around alcohol aren't necessarily serving them and not
[00:12:02] misalignment internally does not feel good but I do think there are a lot of
[00:12:06] challenges when the social norm is you know everything is built around
[00:12:11] alcohol and I'm curious if you have any tips for our listeners that this might
[00:12:16] be resonating with them in terms of like yeah this you know I've been feeling
[00:12:20] this and I want to explore this more but all my friends do is day drink and go
[00:12:25] to the bar and everything surrounds alcohol. Yeah I love what you said one thing
[00:12:30] I want to add to it that I think is kind of relevant here because I think
[00:12:33] this is just like it's a little brain blow-up bee to think about it's alcohol is
[00:12:38] really the one drug that people shame you if you're not doing it and it is like
[00:12:44] you watch any show on TV it's it's just part of the culture and so it really
[00:12:50] adds this crazy level of difficulty to go against so just to normalize that
[00:12:56] this isn't always an overnight thing but I mean my number one tool and tip and
[00:13:01] this is really what led me to launching Shosh is have a replacement because if
[00:13:07] you're just thinking about drinking less or not drinking at all and your
[00:13:11] choice is just water it feels so boring or it feels just like like I want
[00:13:18] something to like in one of the little like yummy I mean even before we got on
[00:13:22] the call we were talking about like less caffeine and Abby and it's like I was
[00:13:26] like oh like this herbal latte like tea latte because we all just like want
[00:13:30] replacements for these rituals that like bring us joy in life so I think it's
[00:13:34] so important to have something as an option so it's not just water or air as
[00:13:39] your choice that you have to pick but I also think from the mindfulness standpoint
[00:13:46] I think it can be really cool to approach this again from curiosity by simply
[00:13:51] writing down like in a journal or internally thinking in a meditation what do I
[00:13:56] want like if none of this was bad wrong judged like exiled like if people weren't
[00:14:05] gonna exile me or you know my brain wasn't telling me that what do I want
[00:14:10] like what do I actually want in my relationship with alcohol so I have an
[00:14:14] any of my clients listening are probably laughing because I have them write a letter
[00:14:17] to alcohol often in our journey together if this is like part of the container
[00:14:22] that we're working with especially if we're in deep gut repair and I'm like oh
[00:14:25] we might want to just look at sort of the role that that's playing and I think it
[00:14:29] can be interesting to personify it and look at like what are the emotions
[00:14:34] associated what has the journey looked like up until this point what do you
[00:14:39] want it to look like what would your ideal relationship with this personified
[00:14:44] alcohol look like because I don't ever want to put words in somebody's mouth
[00:14:48] it's really cool and beautiful to see what my clients come back with because
[00:14:52] sometimes they're just like I realize it like literally doesn't matter to me
[00:14:56] at all or I realize that like I just care about it on a holiday or I do care
[00:15:01] about having it with my partner in this these once in a blue medication so I
[00:15:04] think just that is helpful because I think that many times without the thought
[00:15:10] provoking awareness moments we have this inclination to just be like oh I can't
[00:15:14] do that oh like that feels weird I don't want to think about that and just kind of
[00:15:17] like move past it and I think that curiosity places a beautiful space to live
[00:15:23] in and then in addition once you make that like choice of what feels good for
[00:15:29] you going forward I think it's helpful to have an accountability partner and
[00:15:33] that doesn't mean your accountability partner has to be you know someone who's
[00:15:38] also not drinking with you or whatever it could be but I think just voicing it
[00:15:43] naming it our words are powerful our words really make a difference in a
[00:15:46] shift in our lives which I know you guys are like fully aligned with and just
[00:15:50] speaking that to that person about like what is feeling good and aligned and
[00:15:54] what are you proclaiming and commanding in terms of even the next month and I
[00:15:59] guess that would be my last tip start short term like just jump out off more than
[00:16:03] you can to look at a goal that feels good for you in the short term I love all of
[00:16:08] those tips that you just shared and I think particularly with the last one too
[00:16:11] it's like you know letting your people in on what you're doing almost and I
[00:16:16] feel like I talk about this in other contexts even if it's like you know
[00:16:20] exploring a gluten elimination you know we don't have to like keep it a secret
[00:16:24] and you know be all close lip about it and it just creates this like stress and
[00:16:28] turmoil and we think people are judging us and we're a burden and so I I just
[00:16:32] love that you mentioned that because I think even just you know Abby and I
[00:16:35] had a conversation like this down in Charleston when she was here a couple
[00:16:38] weeks ago just talking about talking about it with a friend or you know
[00:16:42] someone you trust to let them know what you're experimenting with what you're
[00:16:45] getting curious about I just I love that tip so much yeah because there's so
[00:16:49] many people who feel like you do I think that like that we forget that
[00:16:53] there was some me my saw where it was like a group of women out at a dinner and
[00:16:57] everyone has like a thought bubble and they're all like I don't want to drink
[00:17:01] because blah I'm pregnant like different reasons that they like don't feel
[00:17:04] like drinking but everyone's sitting there with a cocktail feeling like because
[00:17:08] of that you know like mentality of the group that they all have to be drinking
[00:17:14] and so I do think there's a lot of power in just sharing with people like
[00:17:19] actually this is how I'm feeling right now how are you feeling just again like
[00:17:22] that space of like lightness and curiosity I think can be really supportive
[00:17:26] versus like adding a layer of heaviness to this where it's like oh god this is
[00:17:29] all or nothing and we just need to judge ourselves and judge the people around us
[00:17:33] and I think that word curious like allows I think sometimes we feel like in
[00:17:37] order to say something like out loud it's like we have to have like the solution
[00:17:41] we have to have the answer we have to have it like tied with a bow and it's like
[00:17:44] if we say it then it's like okay like I'm you know I think that's like the
[00:17:48] the term sober curious is like it allows for this like question period and
[00:17:52] this like shifts in your relationship that like does it mean that you're not
[00:17:56] drinking like maybe yes maybe no that's like a personal you know that's your own
[00:18:01] personal like curiosity and journey with it and your like relationship is allowed
[00:18:07] to like ebb and flow and grow and shift and all of that and it's like what kind
[00:18:11] of saying it out loud it's like yeah then you get to hear like where other people
[00:18:14] are at with things and I feel like yeah down in Charleston we were talking
[00:18:18] because I'm definitely in like a curiosity like place of like anywhere you know
[00:18:23] I do love to have like a glass of wine or like a fun cocktail but it's like more
[00:18:27] than two and I'm like my like the recovery the next day like all of that like
[00:18:32] it just feels terrible and I'm like what am I doing like I'm all about you know
[00:18:36] in that one set of life like just like you that kind of like the two worlds are
[00:18:39] like very misaligned and so that kind of like curiosity but allowing for it's like I'm
[00:18:46] allowed to like choose picking shoes like when I want to like exercise this and then
[00:18:50] kind of getting curious on the other side and I feel like this is like the rise of the mochelle
[00:18:55] and literally whenever I think of mochelle I think of you Meg and like especially
[00:19:00] yeah I'm like much I'm like oh Meg and judge is like the very next thing that I think so like
[00:19:06] you and your partner Alex like truly leaning into this like kind of new phase of exploration
[00:19:13] like Foundage judge which is this amazing bitters company to really bring like a playfulness
[00:19:21] to I mean not only a like medicinal quality which like we're gonna get into because it's
[00:19:25] like so cool but in a whole another side is like this like playfulness this interesting this
[00:19:31] like complexity to mochtails where sometimes they can be like so sugary or really boring or
[00:19:38] just like water or like a club soda and you're like oh this is like isn't fun they can bring
[00:19:43] like this funness to it so tell us a little bit about like let's intro judge like what is judge
[00:19:49] what does it mean because it's such a fun name and and let's talk more about like this like kind of
[00:19:54] like playfulness of the mochtail yeah I love that you're saying that because I feel like
[00:19:59] I'm typically talking about the science but there's like the big sober curiosity piece to judge so
[00:20:04] judge is a digestive bitters at its baseline but it's mainly designed for mochtails you also can use
[00:20:10] it for cocktails and it is designed to enhance digestive secretions blood sugar support liver
[00:20:18] support which I know we'll get into but on the other side of the coin it's really meant to give
[00:20:23] you back that joy making practice of social drinking and for me that was a big reason for the
[00:20:28] launch of it I in full transparency a big way that I stay social so when I first moved to Austin
[00:20:36] I was single at the time and I was oftentimes just having girlfriends and friends over for dinner
[00:20:42] and I would do mochtails all the time because I was like I don't typically serve alcohol when
[00:20:48] I'm having people like during the week I dinner at my house but it's just this fun practice where
[00:20:53] you get the creative juices flowing and Alex my partner is definitely very creative super creative in
[00:20:59] the kitchen and we both have that alignment of like kind of wanting to give people that like fun
[00:21:05] little you know like try a little of this taste and see like what do you like of course we give
[00:21:10] people guidance on like how much you could use in your mochtail but it's really meant to get some
[00:21:14] of those like juices flowing for lack of better words of like put a splash of juice or try like
[00:21:20] we've been trying we've been loving bergamot fruit squeezed into our mochtails which literally
[00:21:25] has the taste of like you think of Earl Grey bergamot but I just didn't even know that like
[00:21:30] that citrus has that strong of a taste so we've been experimenting with that with the lemon and
[00:21:35] the cran viscous in like bubbly water and it's been super yummy and it's it's just an interesting
[00:21:40] botanical experience that doesn't come with that blood sugar bomb feeling where you feel like
[00:21:46] you're riding a roller coaster but also not just straight up water it's like oh this is something
[00:21:51] interesting and an experience that I'm having but it's not you know again it's just so an alignment
[00:21:57] with my health values and supporting my body versus taking away and I think that's where I got
[00:22:03] with my alcohol journey even as I started to drink less I felt like you know many times it was kind
[00:22:08] of taking away from me or stripping me and once I was in a rhythm in my late 20s of like
[00:22:14] drinking a fair amount less I still actually felt like it was stripping me from a mental emotional
[00:22:20] standpoint like I would call it the anxiety the next day like it just without for lack of better words
[00:22:27] I felt that shift in my vibration from it where like especially those of us in the entrepreneur space
[00:22:33] like you know what I'm talking about where it's like we want to be creating we want to be manifesting
[00:22:37] we want to be calling people in we want to be magnets for people and I would just feel that shift
[00:22:42] the day after even with like two drinks for me I just was like ugh like I'm vibrating lower
[00:22:49] and so that's where like the pivot really happened for me of like it just you know it's a small
[00:22:56] facet of my life now whereas you know judge it's well it's not a psychoactive product by any means
[00:23:03] it definitely enhances that like joy making enjoyment as well as you know we're not marketing it
[00:23:09] as a supplement in my opinion but we've just had so many people organically reach out to us about
[00:23:15] the benefits from bloating which like we all know I mean bitters have been like an OG in the
[00:23:20] functional space for so long so I like to think about like really trying to make them fun and cool
[00:23:24] again because for us it's an easy sell but I don't know that like everyone just like the typical
[00:23:30] person knows how amazing bitters are and how much they're just like a game to enter for health.
[00:23:40] When it comes to supporting gut health in hormones balancing blood sugar is step number one
[00:23:45] the foundations for supporting blood sugar balance that we discuss extensively on the podcast
[00:23:49] are an amazing place to start but everyone is unique and really responds differently to nutrition
[00:23:54] and lifestyle changes to get a clear sense of what's going on with your blood sugar and for
[00:23:59] understanding your unique response to nutrition lifestyle strategies we really love using
[00:24:04] varies continuous glucose monitor. Very pairs a CGM with an easy to use app that gives you the
[00:24:10] ability to understand how your nutrition and lifestyle habits are impacting your blood sugar.
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[00:24:33] show notes to enjoy $30 off your order. I was going to even ask you we've talked about bitters
[00:24:42] you know through throughout various episodes on the podcast but for you know any new listeners
[00:24:47] who might not even know what the heck we're talking about with digestive bitters would you maybe
[00:24:51] even take a step back and tell people like what digestive bitters are and also maybe even you know
[00:24:58] kind of the other angle of what led you to create juice in terms of the actual product itself
[00:25:04] in like the quality of those pieces which I just think is so fascinating. Totally and apologies
[00:25:08] because yeah I didn't get into the specifics enough it's basically an infusion of bitter herbs and
[00:25:13] plants so added like baseline it's an infusion so typically infused in alcohol we use a non-GMO
[00:25:22] organic actually local vodka from Austin that they source from natural mineral springs nearby
[00:25:30] so there are some products that use like a glycerin base for example we're experimenting with
[00:25:35] that we don't find that it's as high potency and we really like that like strong potent flavor
[00:25:41] so it's any number or any blend of bitter herbs and plants for me I've been using bitters
[00:25:47] for a number of years now and really found them early in my celiac journey because any of us
[00:25:52] dealing with autoimmune commonly we just deal with more intestinal damage especially small intestine
[00:25:58] where you have that brush border enzyme output and I just felt like bitters were my dirty little
[00:26:03] secret like I know that my friends remember me living in Boston like spritzing bitters in my mouth
[00:26:08] and we would go out to dinner at like Lincoln and Southy so it's been a big part of my life but what I
[00:26:14] didn't love or where I felt like almost like the customer of Naujaj is not there really aren't any
[00:26:21] I still don't know of any celiac save tested for blue and bitters on the market and so I was
[00:26:28] reaching out to companies and like double triple checking and like testing things on my own to just
[00:26:32] be like is this safe for me but I really wanted to create something that I could stand by like as someone
[00:26:37] who has worked with celiac disease like is this measurably less than five parts per million which is
[00:26:44] like even steeper of rigorous guidelines compared to like the FDA which is 20 parts per million I
[00:26:50] just wanted to be extra super safe and careful just so that people could have a level of safety and
[00:26:55] peace with the product along with free of mycotoxins along with testing for pesticides organic
[00:27:01] ingredients or saying that obviously is something that's a huge value of mine that I stand by in
[00:27:06] terms of like what we're getting in a product and then in addition I think if people are familiar
[00:27:11] with bitters they're probably familiar with the old-school brands like Ingo Stara that are on
[00:27:15] like a bar back and if you actually look at those ingredients they're crappy for lack of better words
[00:27:21] so they're like caramel color they usually add artificial colors and flavors and then oftentimes
[00:27:27] the actual bitter component like I'm thinking of Ingo Stara in particular not to pick on them
[00:27:32] that they just have gentian and then everything else is just like filler weird ingredients we wanted
[00:27:36] something that's like it's a digestive bitter because it is an infusion of bitter herbs and plants
[00:27:41] and that's all it is one exception to that is the lemon flavor has some manuka honey in it we wanted
[00:27:47] sort of a bridge flavor that could be like a little hint of sweet fruit anybody who's new to the
[00:27:52] bitters world which bitters are bitter so I have had a lot of people who are new to bitters be like oh well
[00:27:59] that is bitter like that's potent yes it is and there's good reason for it because we have the
[00:28:04] most receptors for bitter lining our GI tract in terms of like triggering that digestive motility
[00:28:10] which is why it just has so many beautiful outcomes especially if you're like me in a big part of my
[00:28:15] healing journey has been like constipation and bioplow issues and like stagnancy in the digestive
[00:28:20] tract so yeah many reasons for sort of like some of the value stances behind the flavors and then
[00:28:28] each flavor has a little bit you know they're all great for digestive secretion enhancement but
[00:28:34] they each have like a little bit of an added benefit so like the oranges richer in
[00:28:40] carminidives like cardamom like ginger so I think of the orange like the real classic like someone who
[00:28:47] needs motility constipation blow acid reflux support like that is like the go-to digestive formula
[00:28:53] in my opinion whereas the crembiscus which is our most popular flavor is the most polyphenol dense
[00:29:01] so I think of that as like more so kind of the gut repair restoration flavor in terms of like
[00:29:06] that antioxidant polyphenol compound component and then the lemon is richest in liberty
[00:29:13] toxin herb so things like milk this will dandelion so someone who say has like estrogen dominance
[00:29:19] and is working with like a little bit more of like let's get the liver some love not would be
[00:29:24] the formula that I would go to and they're all so good and so fun to play with and then now knowing
[00:29:30] that other layer that you're like oh I'm playing with these fun things but I'm also doing like
[00:29:35] really deep work in my like supportive liver my like moving of detox pathways my gut motility
[00:29:41] like feeding a my gut bacteria like all of that and that there are there's not that many things
[00:29:47] I think that we can like say it truly that bring this like joy this routine replacement this like
[00:29:55] serves so many things like all wrapped up into one which is like the coolest thing about
[00:29:59] bitters I feel like we could like this podcast is now brought to you by bitters and we will only talk
[00:30:03] about bitters moving forward yeah well it's so true because you know one thing I've been doing
[00:30:08] on our Instagram is a day in the life series because there's a lot of ways that you can use it I mean
[00:30:12] you can start your day with a little bit of warm lemon water and the lemon flavor is just a way
[00:30:17] to like set digestion up her success and create a ritual around it you can have a little bit on
[00:30:22] a spritz on your tongue before a meal is to help you with float say when you're eating out
[00:30:26] you also can add it to salad dressing so I love adding the lemon actually to salad dressing as
[00:30:31] like a little jajuj of bitter for a lot of matter words to just you know add to that component
[00:30:36] of health benefits and by the way so the word jaj I take full accountability for the name of the
[00:30:44] product because I've been saying for years in terms of like making mocktails and drinking less
[00:30:50] like I just want to judge this off I want to make it a little more fun and I would like add bitters
[00:30:54] to my drink add citrus add citrus peel add different herbs muddle berries muddle herbs and so in my
[00:31:01] mind just just means like make it better make it fun make it enjoyable enhance it and it's just
[00:31:07] has felt like a perfect name in terms of alignment with the brand.
[00:31:11] It's so perfect and it's it's just you know I feel excited I feel your energy just hearing
[00:31:17] you like you know talk about each of the products and you know Abby and I obviously is also being
[00:31:22] functional dietitians it's like we're just so excited like you know to be able to recommend
[00:31:27] these products so like wholeheartedly you know based on the quality how thoughtful the formulations
[00:31:33] are and and the fact that they're fun you know it's just like it's so cool and we are very very
[00:31:39] proud of you. It's funny when I was down in Charleston Jillian I were having a conversation we were
[00:31:45] like so how much bitters is too much bitters because like we're like we're asking for a friend asking
[00:31:50] for a friend because I similarly like we'll use bitters like all day long and I did I don't know
[00:31:56] actually if I told you Meg but I've been meaning to tell you it's like comes up again like right
[00:32:00] for him falling asleep and I'm like must tell her tomorrow I've been using like not only I'll put
[00:32:04] bitters into like a little like mocktail I usually have one in the middle of the day and then like
[00:32:09] one also like at my like kind of dinner time and because I feel like a mocktail in the midday I'm like
[00:32:13] oh it's fun and like edgy. That's what Alex does he's big on like the mid day like just add a
[00:32:20] little joy maker to the day. I love that especially when I'm like gonna sit down to like a couple
[00:32:24] clients in a row then I'm like okay like let's have you know an interesting drink along with my
[00:32:28] like water and my tea and all the other things but I've also been using bitters before every meal
[00:32:33] because I got I was wearing a blood glucose monitor the continued like a CGM and just seeing like
[00:32:39] there were you know some opportunities there and it massively improved my blood sugar. Oh my god
[00:32:46] you didn't tell me that. No I like have meaning to and it was just so cool and I felt like the more
[00:32:52] now I've just continued for it's probably been like three months and I pretty much used bitters
[00:32:57] before every single meal and it's like my digestion continues to improve like motility like all
[00:33:02] the things I'm like this stuff is just like magic and it's like so it feels like a simple tool
[00:33:10] which is nice and it feels like I'm like going back to like a like a basic foundation tool that
[00:33:15] just like I'm like and it's like natural and all the things so I thought that would be like
[00:33:19] so interesting to share. Oh my god that brings music to my ears I'm so happy thank you for sharing
[00:33:24] that. I mean it is quite broad spectrum I would say I'm mindful like and we have us on the FAQs
[00:33:32] that there are some people that I would say check with your doctor I wouldn't recommend better
[00:33:36] to just start on your own so for example it's actually wonderful for the person who probably has
[00:33:43] acid reflex because of things like low stomach acid but if you're far down the journey of acid
[00:33:48] reflex and you have like high ital hernia or you have like severe gastritis ulcerations going on
[00:33:53] I would check with your doctor I would say like betters would not be your your go-to remedy at
[00:33:58] that point in time it might just burn it more and then people with things like peptic ulcer disease
[00:34:03] so I'm just mindful of like that camp and someone who has had over gallstones so again it's like
[00:34:11] the people in that middle ground which is most people where there's bile sludge or slowed bile
[00:34:16] function or slowed detox pathways it's fabulous it is so supportive and it's preventative
[00:34:21] I'm like getting down the train of gallstones but if you've had over gallstones or you think you're
[00:34:25] going to be passing a stone I would recommend not doing betters for like the risk of that like you
[00:34:30] know potentially igniting something and then in addition so we're working on this year a pregnancy
[00:34:38] breastfeeding safe like approved formula I just always recommend because of that population and limited
[00:34:45] data and just like being the of the utmost careful check with your doctor before you two betters
[00:34:51] I would feel comfortable if I was pregnant having a dropperful in a mocktail but I just think it's
[00:34:58] important to like be super careful if you are pregnant like just you know check with doctor
[00:35:03] I love it there's like say yes so much so much that you can do and knowing that
[00:35:09] excited for those things like in the pipeline yeah yeah we'll keep you guys posted we're gonna be
[00:35:15] rolling out more flavors soon too we're working on a kick-how betters which is really fun
[00:35:20] so yeah just kind of expanding ways that we can incorporate more bitters when that's usually the
[00:35:25] food category that most people are the least used to which is why I think too we kind of see shifts
[00:35:31] and blood sugar so readily for people oh yeah so we have a discount code also that we'll be sharing
[00:35:39] as our kind of link in the show notes if you are now curious of like I want to get some judged
[00:35:44] my life and start judging up my mocktails and maybe like wearing that you know sober curious hat
[00:35:50] whatever that hat looks like this is very much the the nature of like this podcast conversation is
[00:35:55] to say like we all have an individual journey and wherever you are in it is like where you're at
[00:36:01] and where you're meant to be but these are some really wonderful tools that we want to you know introduce
[00:36:06] to you not only to support your health and you're gotten your hormones in so many ways but also to
[00:36:10] support that like curiosity more play I think like ultimately like we all just need more play 2024
[00:36:15] is like the year of play truly truly intention for the year and to wrap things up Meg could you two
[00:36:23] things one tell everyone where they can find your remind them where they can find you you know
[00:36:29] Instagram website all of that good stuff and then also if you have a go-to mocktail recipe using
[00:36:38] judge that you could share with our listeners that would be amazing yay so they can find us at
[00:36:44] livewithjuzge.com so it's just live with jiuj so you don't have to worry about the umat when
[00:36:50] you're typing anything and then we're at judge vitters on Instagram so jiuj vitters on Instagram
[00:36:57] would love to connect with all of you so my go-to does actually readily change and shift
[00:37:04] for the moment i'm really into splash of grapefruit splash of lime and cranberry and soda water
[00:37:11] like simple as that and usually a pinch of salt that sounds so delicious I was just thinking of my
[00:37:18] head if I have all of those things in my fridge right now to make that very simple I love it
[00:37:25] amazing well thank you again thanks ladies
[00:37:38] thank you for listening to the your body has your back podcast if you enjoyed today's podcast
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[00:38:00] if you're looking for more support on your gut and hormone healing journey connect with abbie and
[00:38:04] i over on instagram you can follow abbie at above health and yet you can follow me jillion at
[00:38:10] jillion greaves rd thank you and see you in the next episode